If you see your follower trends taking a nosedive week after week, gear up to create some ads to reach more audiences relevant to your business. The change made it almost impossible for Business Pages to be seen organically. It means if your company updates get seen by the same person twice, then it is counted as two impressions. Moreover, the program can record all seen profiles to keep away from displaying data that has already been saved. In that case, you can identify key profiles that are talking about key topics, to find your key LinkedIn leads 🗝 and check out their posts. Sometimes outbound leads are fantastic; sometimes they’re not. The Content parameter should be used to track different ad versions if you are testing two ads within a campaign (different images, copy, etc.). Engagement rate and interaction are the key metrics to track if you are looking to establish your company as a thought leader among your followers and create engaging content.
In the follower metrics section, you can track how many followers you have lost and gained in the chosen time-frame. Also, LinkedIn has recently introduced a new metric called “Companies to track.” This metric compares your follower trends, number of updates, and engagement rate with other similar companies’ metrics on LinkedIn. You can also focus on measurable objectives such as a certain number of new leads, a particular conversion rate for your activity, or a specific ROI. Wait, what is the click-through rate? According to Hubspot, LinkedIn has the highest visitor-to-lead conversion rate at 2.74%, almost 277% higher than Facebook and Twitter. Moreover, it has an abysmal success rate. Moreover, if your content is falling short at getting good engagement, you can try some statistical-driven advice. Top tip: always remember to personalize your messages, as this will help you to increase the chances of getting a response. Looking at your updates, you can figure out which form of content is getting more traction and which is struggling.
Update analytics help you figure out which of your updates are working well in garnering better impressions, reach, and engagement and which aren’t. To analyze efficiently, you need a more centralized place to look at your Linkedin analytics as well as for analytics of other social media networks. You want (and need) a solid company page. But if you want to generate quality leads, LinkedIn isn’t a slam dunk. If these people read your book and the strategies you proposed help them to succeed, then they become higher quality leads. Sales Navigator lets you save people you find through the search option as leads. All the previous techniques were push strategy, you were pushing yourself to attract the leads, but do you know what is the best pull strategy to attract leads instantly? It’s an important part of your content strategy. It was originally an “online resume service.” Since then, it’s become more interactive. It has more than 660 million users worldwide. And 61 million of its users are senior-level influencers.
LinkedIn’s lead conversion rates are 3X higher than other major ad platforms, including Google Ads. Let’s just consider what a lead is first. When it comes to LinkedIn ads, first think of the business goal you’re supporting. However, many often fail at generating business through LinkedIn. SocialPilot, a Linkedin management tool, gives you a more centralized and straightforward interface to navigate through multiple social media platforms’ analytics. Download a shareable PDF report of your LinkedIn analytics to prove your social campaign’s worth. Its analytics feature not only shows you cross-channel metrics visually – graphs, word clouds, and charts- but also lets you download it in the PDF format and email it to your clients in one click. Get a holistic view of all the necessary LinkedIn metrics that you would need to create a better marketing plan. That’s where you need customized social media analytics tools, such as SocialPilot. Since LinkedIn limits the number of your profile views and profile searches on a free account, you will need to upgrade to a paid LinkedIn account to fully benefit of Amptek features. Interaction : Interaction includes the number of shares, likes, and comments you got on your LinkedIn updates. So use images to jazz up your company updates and announcements.